You may have heard stories of network marketers having overnight success and, yes, this can and does happen. But it’s a minority, that’s for sure. Whether you’re just getting into network marketing or whether you’ve been in the industry a while, if you’re looking for a long-term solution, here’s how you should set up your network marketing business.
IDENTIFY YOUR TARGET AUDIENCE
Firstly, stop and think about who exactly it is you are looking to target. This will depend on which company you are working alongside and which products or services you are offering. There will be niche groups within the target audience for that industry. For example, if you’re selling health and wellbeing products, you might decide to target beauticians, personal trainers or people focused on weight loss. Each of these audiences will be interested in and attracted to different types of content, so a one-size-fits-all approach will not work as effectively as a targeted approach.
RESEARCH TOPICS OF INTEREST
Once you’ve identified the audiences you want to target, make a list of the types of topics and themes they will be interested in so you can start planning a tailored content strategy to attract them. As you may not be an expert in the area, it’s worth researching online and creating a list of ‘content sources’ – places where you can go and educate yourself to inspire the content you plan to create.
CREATE AND TEST DIFFERENT TYPES OF CONTENT
After you’re clear about your audience and the type of topics they’ll be interested in, as well as quality sources for inspiration, it’s time to look at the types of content you can create to cover the topics. Here’s a list of some of them:
- Videos
- Pod casts
- Interviews
- FB lives
- Case studies
- Infographics
- Blog articles
- Social posts
- eBooks
It’s a good idea to create and test a variety of content types to see what works for your audience. Video is extremely popular at the moment!
COMMIT TO YOUR CONTENT STRATEGY
Once you have your content plan in place, you’re ready to go, but remember, this is a long-term commitment so stick with it, constantly researching your target audience to understand them and their problems and present solutions to them. Commit to this for long enough and you’ll soon build up a steady stream of inbound leads to prospect. The key is to focus on them – how can you help them, not how can they help you.
To be seen as an expert or specialist in any industry, it takes time. So stick with it, learn and improve and you too will become a truly influential professional in your area. Your business will benefit as a result.
